(English pronunciation: swore-off-ski) is the luxury brand name for the range of precision-cut crystal glass and related products produced by Swarovski AG of Wattens, Austria. The company was founded in 1895 by Armand Kosman and Franz Weis using Daniel Swarovski's expertise at glass-cutting and his family name. It was the 1892 invention and patenting of Swarovski's innovative electric glass-cutting machine which prompted the company to be created. Their first factory for producing carved crystal was built in Wattens, Austria.Daniel Swarovski
(October 24, 1862 - January 23,
1956) was born in northern Bohemia (now the Czech Republic). His father was a glass cutter who owned a small glass factory. It was here that a young Daniel served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.Products
The Swarovski Crystal range includes crystal beads, sculptures and miniatures, jewellery and couture, home decor and chandeliers.
All sculptures are marked with a logo. The original Swarovski logo was an edelweiss flower, which was replaced by a "S.A.L." logo which was finally replaced with the current swan logo in 1988. The Swan logo, however, is currently being phased out in favor of simply the Swarovski name.
In order to create a crystal that allows light to refract in a rainbow spectrum, Swarovski coats some of its crystals with special metallic chemical coatings. Aurora Borealis, or "AB", is one of the most popular coatings, and gives the surface a rainbow oil slick appearance. Other coatings include Crystal Transmission, Volcano, Aurum, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X etc.
In 2004 Swarovski released Xilion, a new copyrighted cut designed to optimise the brilliance of Roses (crystal components with flat backs) and Chatons (diamond cut).
The Swarovski Group also includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes).
The company runs a crystal-themed indoor theme park, Swarovski Kristallwelten (Crystal Worlds) at its original Wattens site (near Innsbruck, Tyrol, Austria). The Crystal Worlds centre is fronted by a grass-covered head, the mouth of which is a fountain. The grass-covered Crystal Worlds houses exhibitions related to, or inspired by, the crystals - but do not include explanations of how the famous designs are made, produced or finished.
In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosmann, Daniel Swarovski & Co, which was later shortened to K.S. & Co. The company established a crystal cutting factory in Wattens, Tyrol, to take advantage of local hydroelectricity for the energy-intensive grinding processes which Daniel Swarovski had patented.